The Amazon FBA platform gives anyone the opportunity to become successful, as long as they work hard and do their research. There are countless success stories from the platform, with some sellers making serious money. If you are a new seller on Amazon, or you are considering establishing an Amazon FBA business, take a look at our 5 top tips to help you get started.
1.Pay Attention to your Customer Service
Recent studies have shown that customers value customer service over products and prices, and Amazon understands this and prioritize their customer service team. Customer service is one of the factors that can affect your seller rank through positive reviews – which in turn determines how highly your product ranks on their searches.
Good customer service is simple – make sure that you are responding to both reviews and queries within a short time frame, offer free and fast delivery and ensure that you have a fair returns policy to keep customers satisfied. When you receive a negative review, respond to it with understanding and patience, as this can help show potential customers that you are a trustworthy seller who takes their business seriously. Good customer service will lead to returning buyers – vital for any business.
2.Do your Research on Potential Products
As the Amazon platform is so large, it can be difficult to find products that will sell well. When deciding what products on stock, it is essential to do your research. Firstly, choose a product that you know something about – if you understand a product, you will be more likely to market it effectively, which will lead to more sales. Look at what products are already selling well on Amazon to give you an idea of the types of products that buyers are searching for and ensure that you chose a product with longevity. Fad products may sell well for a few months, but then the market will dry up, and you will be left with stock that you can’t get rid of. Finally, ensure that you are not competing with a big brand on Amazon, as buyers are more likely to choose a brand they are familiar with – your product needs to be different or have extra features that help it stand out.
3.Optimize your Product Listing
Once you have decided that products to sell, it is vital to list it correctly so that it appears in buyers searches and catches their eye. Online shopping differs from shopping in stores as buyers cannot see the products in person and handle them before making a purchase. Your listing needs to take account of this, ensuring that it gives the buyer as much detail as possible. Your product listing should include clear images of the product from multiple angles and should include measurements and a detailed description of the object. Additionally, keywords should be well-researched and included to ensure high rankings on the Amazon platform.
4.Price your Products Competitively
Pricing your products can be difficult. If you set the price too high, you will receive fewer sales, while setting it too low leads to smaller profits. To set your product at a competitive rate, search for similar products on the platform to gauge an appropriate cost. Consider using an Amazon repricer tool that will ensure your products stay comparative by moving the costing up and down automatically depending on the market.
5.Clarify your Fulfilment Strategy
Customers value fast delivery and are more likely to leave positive reviews if they are happy with your services. Amazon also expects delivery to be made promptly, and if you do not meet their standards, you can be penalized. Amazon monitors what percentage of your orders arrive on time, the shipping methods used and returns, so think about your fulfilment strategy carefully.
The easiest way is to do this is to work with Fulfillment by Amazon who do the hard work for you. All you have to do is make sure that you have enough stock at their location, and they sort out the rest of the delivery process, giving you more time to focus on other aspects of your business.